DaggerWear is a line of apparel and sports-related merchandise using the phrase that predicts a Green Bay Packer victory: "And There Is Your Dagger!" Created by Wayne Larrivee, the Voice of the Packer's for WTMJ in Milwaukee, in partnership with DuFour Advertising of Sheboygan, DaggerWear is popular among Green Bay Packer fans everywhere. Wayne began using the phrase "And There Is Your Dagger!" in 2001 during a Packer football game when it was clear that the Packers would win. Now Wayne uses the signature phrase while broadcasting Packer games usually in the last quarter when a Packer victory has been secured. "And There Is Your Dagger!" has become a beloved household phrase for Green Bay Packer fans!