The story of the Dairy State's other major industry--beer! From the immigrants who started brewing here during territorial days to the modern industrial giants, this is the history, the folklore, the architecture, the advertising, and the characters that made Wisconsin the nation's brewing leader. Updated with the latest trends on the Wisconsin brewing scene. This second edition of Jerry Apps's popular history of brewing in the Badger State brings the story up to the present.
Winner of: Distinguished Service to History: Award of Merit, Wisconsin Historical Society and Outstanding Literary Achievement Award, Wisconsin Library Association
full description
By: Jerry Apps
320 pages
16 color pages
100 Black and white illustrations
7 x 10 in.
Paperback
Allow two weeks for delivery.
No expedited orders.
"Highly readable. . . . Apps links together ethnic influence, agriculture, geography, natural resources, meteorology, changing technology, and transportation to explore some of the mystique, romance, and folklore associated with beer from antiquity to the present day in Wisconsin." The Brewers Bulletin
"Apps adeptly combines diligent scholarship with fascinating anecdotes, vividly portraying brewmasters, beer barons, saloonkeepers, and corporate raiders. All this plus color reproductions of popular beer labels and a detailed recipe for home brew." Wisconsin Magazine of History
Jerry Apps was raised on a farm in central Wisconsin. Jerry Apps is the author of more than thirty-five books on Wisconsin and U.S. history, including Ringlingville USA, published by the Wisconsin Historical Society Press. Apps has won numerous awards for his writing. He splits his time between his home in Madison and his farm, Roshara, near Wild Rose, Wisconsin. He spends much of his time writing about rural America, particularly the northern Midwest.
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