It's All Relative: Surviving and Thriving in a Family Business - Book

It's All Relative: Surviving and Thriving in a Family Business is a book by award-winning Wisconsin entrepreneur Donna Gray. The author spent 3 years interviewing top family businesses across the country to discover the keys to their success. She demonstrates practical strategies involving the power of values, communications techniques, organizational skills, and customer service. It's All Relative provides stories of real family businesses in a variety of industries.

full description

$24.95

By: Donna Gray
160 Pages
8 in. x 5 1.2 in.
Paperback
ISBN 9780974956244
Veda Publishing
Standard shipping included in product price

Standard shipping included in product price.

"Donna Gray has talked to the family business folks we all emulate, and brings you the best techniques and insights for running a successful family business. Whether you're looking for inspiration, a shot of motivation, or commiseration, here are the success stories you'll want to read. She has added her own insights and practical tips you can put to work today to survive and thrive in your market!" - Jody Glynn Patrick, Publisher, InBusiness Magazine, and 2007 Small Business Journalist of the Year

"This is a book that everyone in business, especially a family business, should read. Knowing you can't stockpile time, are you using it wisely? Do you under promise and overdeliver? What motivates people? Cash or recognition? You may be surprised! Do you know the 10 characteristics and 5 key areas of a successful business? Donna Gray, with the help of family business owners she interviewed, answers these and other questions. This is a must-read book!" - Pat Holley, owner of Dynamic Trophies in Shreveport, LA

Donna M. Gray is the president of Total Awards, Promotions, & Gifts in Madison, Wisconsin. Since 1977, she and her husband Dave have been owners of a full service awards and personalization business. She has presented seminars on a variety of topics nationwide, and was named Business Woman of the Year in 1993 by Dane County in Wisconsin, and 1998 Retail Marketer of the Year by the Madison chapter of the American Marketing Association. She also received the 1999 Sam Walton Business Leadership Award presented to only 100 people nationwide. In 2002, she and Dave received the Bess Cohn Memorial Humanitarian Award from the Advertising Specialty Institute for their innovative approach to honoring volunteers. She has earned professional credentials as a Certified Recognition Specialist.