Always a Badger: The Pat Richter Story, by Vince Sweeney, is a biography of Pat Richter, the primary architect of the rise of the University of Wisconsin athletic program over the last 15 years. All-American tight end . . . Basketball and baseball star . . . Winner of Rose Bowl glory. Pat Richter’s record as a University of Wisconsin-Madison athlete would be achievement enough for most men. But after making his mark in professional football and the business world, Pat Richter returned to transform the UW Athletic Department from a mediocre, nearly bankrupt sports program into a national powerhouse. The book tells the story of Pat Richter by a true insider, the Senior Associate athletic Director at UW, who combines his up-close experience of the events with unprecedented access to the movers and shakers to bring you an insider’s glimpse into sports history. The controversy -the drama - the thrills-and the remarkable determination of Pat Richter, the man who is . . . Always a Badger. Soft Cover, 6 x 9 in., 216 pages.