Don't Flinch: Barry Alvarez, The Autobiography is written by the UW football coach along with Mike Lucas. In this book, Barry Alvarez talks about the lessons he learned from his mentors (Nebraska’s Bob Devaney, Iowa’s Hayden Fry and Notre Dame’s Lou Holtz), the hurdles that he had to overcome as a young assistant and high school coach, and the challenge of taking over his own college program at the University of Wisconsin. During his 16 seasons on the sidelines, Alvarez became the architect of three Rose Bowl triumphs in the 1990's and became the school's all-time winningest football coach. All UW faithful will enjoy this book.