Greendale, Wisconsin. Sugar & Flour Handcrafted Cookies is owned by Karen and George Herrera. Founded in 2009, Sugar & Flour started as a home based business offering a single cookie, but grew to become a retail bakery in 2011. They specialize in a wide variety of made-from-scratch cookies with a focus on quality baking, beautiful design and original recipes. Their frosted sugar cookies are their signature item.