Woollets
Argyle, Wisconsin. Woollets was born out of a desire to do better for the environment. Karen Mayhew, a sheep farmer, wanted to find a new market for the thousands of pounds of Wisconsin-grown wool that were being thrown into landfills due to a lack of demand. At the same time, Elaine Becker was concerned about the overharvesting of the planet’s peat bogs, which are the largest carbon sinks protecting against climate change. Woollets addresses both issues by paying a fair price to Wisconsin sheep growers and diverting wool from landfills. The wool is then heat pelletized, creating Woollets—100% wool pellets that repurpose a waste product into a sustainable alternative to peat and petroleum-based soil additives.
Sustainability is the guiding principle of Woollets and is evident in its practices, from buying second-use 5-gallon buckets to shipping in reused boxes and bags. If your order arrives in a box labeled “chicken nuggets,” that’s Woollets’ sustainability commitment at work.
Winner of the 2024 Wisconsin Innovation Award in Agriculture, Woollets offers the following benefits: increases water retention (water 25% less), renews soil and feeds plants, acts as a slow-release organic fertilizer (NPK 9-0-2), increases yields, sequesters carbon, is sustainable, all-natural, and organic, and serves as a replacement for unsustainable peat.
