Superior, Wisconsin. Sportsman's Connection is a leading American publisher of regional fishing map guide books and maps. Founded in 1992, Sportsman's Connection offers high quality contour fishing maps with detailed insider fishing information for over 4,700 lakes in 12 states. In addition, Sportsman's Connection publishes all-outdoors atlases and field guides for five states. These atlases provide twice the detail as the leading atlases, and useful information on numerous popular outdoor activities.