Generations Clothing

Green Bay Packer and UW Badgers Team Apparel

Shawano, Wisconsin. Generations Clothing is a family-owned company specializing in sports team apparel for adults, children, toddlers and infants. Owned and operated by Emma and Lee Ebel, Generations Clothing started in 1996 as a children's store named Twinkle, Twinkle. As demand grew for adult-sized, sports team clothing, they grew and renamed the store Generations.

Now, four generations of the Ebel family support the efforts to keep the most current inventory available. Wisconsin sports team apparel is a specialty, with particular pride in their Green Bay Packer merchandise. Emma and Lee make sure that every sale is processed with care — they never lose sight of their customers and the tremendous role they have in the success of Generations Clothing.